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Starting and growing a business is one of the most exhilarating experiences in life...I would recommend it to anyone! However, not everyone will take me up on the offer because it is also one of the hardest and challenging endeavours you will ever go through.
My first book "Start to Grow" was written to help entrepreneurs and business owners in the herculean task of creating something from nothing and making it work, not just ok, but work really well. The second book,"Start to Lead", focuses on creating great leadership in you and others in order to sustain and grow your business indefinitely by creating an environment that achieves all your goals.
However, what happens when your business hits an iceberg, when it all goes south or whatever catastrophic metaphors you care to use? When a crisis comes - how does your business get through to the other side?
How do you then take all the amazing and brutal experiences of your journey and use them to help others by one to one mentoring or even taking to the stage and sharing your story to the wider world?
Simple. Read this book.