Details
Innovation Management
28,79 € |
|
Verlag: | Sage Publications |
Format: | |
Veröffentl.: | 11.01.2007 |
ISBN/EAN: | 9788178299570 |
Sprache: | englisch |
Anzahl Seiten: | 460 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises-as well as a CD to illustrate all these concepts and strategies with video lectures and useful interviews-this book will be invaluable to business leaders and strategists, students of management, and practising managers.
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