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<p style="background-color: transparent; margin: 12px 0px; padding: 0px;">A who’s who of methodologists, this book introduces students to the big picture of qualitative research, teaching both the ‘why’ and the ‘how to’ of getting started, selecting a method and conducting research and data analysis. With practical tips, summaries, exercises and further reading, each chapter is like a masterclass from a leading scholar in qualitative research. </p><p style="background-color: transparent; margin: 12px 0px; padding: 0px;"><strong>New to the fourth edition:</strong></p><ul style="background-color: transparent;"> <li>A streamlined structure to guide readers step-by-step through the research process</li> <li>Substantial new section with 4 chapters on how to collect and analyse online data</li> <li>A new chapter on reflexive ethnography</li> <li>More hands-on advice on how to conduct research at every stage, making this a perfect field handbook </li> <li>Updated reading lists provide a go-to guide to the literature and help improve citations </li></ul><p style="background-color: transparent; margin: 12px 0px; padding: 0px;">The most comprehensive qualitative research book available, this is the perfect all-in-one companion for any student embarking on a qualitative research course or project. </p><p style="background: white; margin: 0cm 0cm 10.5pt;"> </p>