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Scientific Study from the year 2019 in the subject Psychology - Industrial and organizational psychology, grade: 1,3, University of Applied Sciences Stuttgart, language: English, abstract: This research deals with the topic of gender orientation and its preference for different countries from all regions of the world. The objective is to find out to what extent a difference between the attributed sexes is perceived with regard to the selected countries. This is a quantitative research that has been empirically collected. In the first part, the theory and the state of research of the topic are explained. This is followed by a methodological explanation whereupon the results and the corresponding interpretations are presented. A summary of the results and an outlook into the future concludes the research work.

It is a common perception that successful women are not feminine enough. But what are typical female characteristics? Do women always have to be warm-hearted, domestic or sensitive? Or on the contrary: Do men always have to be courageous, assertive and ambitious? Especially in the business sector, it is becoming increasingly common for women to want to pursue a successful career. According to an analysis by the Boston Consulting Group (BCG), the number of women on the executive floors is increasing. However, this change took time, because compared to 2017, 2018 a total of seven percent of the positions were filled by women, one percent more than in the previous year.

Due to the fact that this area was originally dominated only by men, attributes such as imperious, dominant or successful are more likely to be connected to the male gender. The fact that it is still possible for women to move up to the executive floor and men giving up their jobs completely to become husbands that stay at home, makes us reconsider the ascription of attributes. While in some countries such an exchange of roles does not seem unusual, it is difficult to imagine in other countries for example in India or Saudi Arabia, as the attribution of gender seems to depend on the country. The essence of this work, which is written from the perspective of the German population, is based on the study of the phenomenon that gender orientation is generally assessed on the foundation of assumptions of a particular country.