Details

Adventures on the China Wine Trail


Adventures on the China Wine Trail

How Farmers, Local Governments, Teachers, and Entrepreneurs Are Rocking the Wine World

von: Cynthia Howson, Pierre Ly

34,99 €

Verlag: Rowman & Littlefield Publishers
Format: EPUB
Veröffentl.: 15.02.2020
ISBN/EAN: 9781538133538
Sprache: englisch
Anzahl Seiten: 210

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Beschreibungen

<span>Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade.</span>
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<span>Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best Bordeaux Blend at the Decanter World Wine Awards. Could China take over the wine world? <br><br>Cynthia Howson and Pierre Ly provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small family farms. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine work force. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country. </span>
<span>In this exuberant book, the authors share their adventures on the China wine trail, meeting the farmers, entrepreneurs, and teachers who are changing the wine world. They explore wine tourism hot spots, talk to winemakers searching for good grapes, and take us to lush mountains and arid deserts, all in the search for the future of Chinese wine. </span>
<span>Acknowledgments</span>
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<span>1 </span>
<span>From China to Bordeaux . . . and Back </span>
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<span>2 </span>
<span>Sea, Sand, and Shandong </span>
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<span>3 </span>
<span>The Revenge of the Xixia </span>
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<span>4 </span>
<span>Tai Duo Le! </span>
<span>Too Many! </span>
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<span>5 </span>
<span>For Rent </span>
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<span>6 </span>
<span>Back to School </span>
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<span>7 </span>
<span>Superpowered Grapes and Superhero Winemakers </span>
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<span>8 </span>
<span>The Mountain Guide </span>
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<span>9 </span>
<span>Bubbly on the Rocks </span>
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<span>10 </span>
<span>Filling Our Wine Suitcase </span>
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<span>11 </span>
<span>Coming to America </span>
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<span>12 </span>
<span>What’s Next? </span>
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<span>Notes </span>
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<span>Bibliography </span>
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<p><span>About the Authors </span></p>
<span>Cynthia Howson is senior lecturer in ethnic, gender, and labor studies at the University of Washington Tacoma. </span>
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<span>Pierre Ly is associate professor of international political economy at the University of Puget Sound, where he teaches a popular course about the idea of wine. </span>
<p><span>9/15/20: </span><span>The Wine Economist </span><span>published book excerpt.</span></p>
<p><span>Link: <a href="https://wineeconomist.com/2020/09/15/book-excerpt/"><span>https://wineeconomist.com/2020/09/15/book-excerpt/</span></a></span></p>

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